Wireless Marketing

Why wireless marketing?
Wireless marketing gives retailers and brands the capabilities to personally connect to consumers by delivering focussed messages to the consumer's mobile phone via text message or voice or a combination of both wherever they happen to be. It also allows a level of intimacy and interactivity that was not previously achievable using other forms of marketing apart from expensive face-to-face sales.

The statistics are compelling. The number of handsets owned in the UK is now more than 47 million - 78% of the population as a whole and in some demographics, the penetration is as much as 93% or more. 53 million text messages are sent every day in the UK from person-to-person. See www.text.it for up to date figures.

More and more brands and companies are finding that using mobile phones is a great way to communicate with customers.

Our services include :

Inbound response handling
This simply means we can provide a reply path and tailor it to your needs. This could be using keywords to measure responses to different lists or print media or it could mean a time/day analysis of responses. Equally, it could link in to a more complex SMS or other activity such as a text quiz, a text flirting system or requests for mobile content.

Premium rate response paths
If you wish to charge customers for mobile content such as ringtones or logos or charge them a nominal amount for entry to a competition, we are able to set up billing via SMS shortcode.

MMS campaigns
Multimedia messaging incorporates sound, text and pictures and moving images to create a richer messaging experience. This can be created by the user or it can be provided ready-made (like a mobile greetings card) and downloadable online, off the page or off the phone.

Ringtones and logos
Mobile phone personalisation is still big news amongst certain target groups. In particular, mobile ringtones (mono and polyphonic) are especially popular and outsell phone logos by about 10 to 1. We have a back catalogue of 1000s of ringtones, operator logos and picture messages available or can create new ones according to your specification.

Mobile games
This area is relatively new to mobile but is gaining momentum. Most new handsets offer the ability to download new games. These offer a gaming experience similar to a Nintendo Gameboy, just using a smaller screen on the handset. All kinds of games from simple card games to platform games are available in our back catalogue. These can be rebranded according to your specification or we can work with you to create a new game to meet the needs of the campaign. Although still a small percentage of the market, this is especially popular amongst youth groups and early adopters.

Mobile marketing services
We offer a full range of mobile marketing services ranging from list broking and copywriting to creating and managing small and large mobile marketing campaigns from a simple 'text and win' to more complex campaigns integrating mobile with web and offline media.

Contact us If you would like to find out more information about these services.