Email Marketing

One Day Training Course

E-mail marketing is fast effective and dirt cheap - a godsend for marketers in an economy that has crunched advertising budgets
Time Magazine - November, 2002

Gensortium has teamed up with AA Training Solutions to bring you a one day training course aimed at increasing sales through the use of marketing via email. The course is designed for marketers/self employed/small/medium sized companies or sales managers who have considered e-marketing as part of their sales strategy. Attendees will update their legislative knowledge in email marketing.

Students should have some general experience in marketing and or sales prior to taking this course.

• Permission marketing
• E-mail list compilation
• Software platforms for delivery of email
• Legal issues
• Data protection
• Unsolicited commercial email
• Hyperlinks in emails
• HTML vs. plain text
• Using rich media and graphics
• Emails bounces and tracking
• Timing of email releases
• Managing email marketing
• Dec 11^th legislation day issues
• Email marketing planning

Includes:

• Free Email Marketing book worth £19.99
• Free half-day consultancy worth £250.00
• Free 90 day post course support

By the end of this power packed one day course you will be able to plan your messaging, design your message in line with the very lastest and upcoming legislation, create your message and send it to your permission based prospects/customers.
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