Email Marketing

We can help you maximise the opportunities available with HTML email marketing enabling you to improve communication with your prospects, customers, partners and press. Our extensive experience in creating successful email marketing campaigns has resulted in significant increases in response rates, site traffic and sales - contact us for more information.

Examples include:
40% Response Rate
70% Increase in Site Traffic
25% Increase in Sales

When creating your email newsletters you can keep in mind five simple rules:

1. Keep them easy to download and read, simple, straightforward, and pleasing to the eye
2. Make sure you have a meaningful message that balances educating and informing your customers with your marketing and sales goals
3. Make sure your email messages provoke action on the part of your recipients, this can include reinforcing positive thoughts about your company, enticing your recipient to refer your company to others, and providing recipients with sales opportunities
4. Be sure your email messages allow you to collect informative metrics, using for example, hyperlinks that allow you to track and measure how many of your recipients pursued your links
5. Ensure that your emails inspire loyalty among your recipients to remain subscribers on your opt-in list, as well as to remain good customers and perhaps to help you attract other customers

Keep it Simple
Keep you email newsletter simple, concise and honest. E-mails packed with irrelevant articles, excessive advertising or links to external web sites are likely to be perceived by your audience as self-serving on behalf of the sender and will result in a proportion of your recipients deleting your newsletter without reading it or even worse, unsubscribing completely from your mailing list.

Your email newsletter should be optimised in terms of content, code and imagery so your recipients do not take an excessive amount of time to download it - this is especially relevant for increasingly popular HTML newsletters.

If your recipients see a poorly designed and constructed newsletter with images that take an excessive amount of time to download or are broken, they are likely to unsubscribe from your mailing list.

Recipients expect an email that won't use up excessive bandwidth. In addition with the multitude of email clients and ISP's, it is often worth ensuring that you send multipart emails that contain both well constructed HTML and plain text. Remember that not everyone on your mailing list may be able to view complex, sophisticated emails containing "rich media", for example streaming media and some email systems filter the HTML out for security reasons.

We have extensive experience of creating, constructing and optimising email newsletters both as HTML and plain text for numerous email clients and ISP's to ensure your recipients receive well designed emails exactly as they were created.

Analyse Campaign Reports
The best way to test how successful you are at creating an effective, action-oriented e-mail campaign is to check with your customers themselves.

Reporting tools available nowadays allow you to track click-through rates (measures how many recipients clicked on the links you provided in your email) and individual click reporting (shows exactly which links each recipient clicked on within your email and when) allowing you to profile recipient behaviour. Combined with web site traffic analysis you can get the percentage response rates, percentage sales increase and the percentage increase in site traffic.

Get Personal
We can offer personalised content, with customised messages, based on recipient profiles giving you the ability to target different customer segments based on demographics, previous responses or other criteria. You will be able to deliver campaigns of any size faster than ever before with minimal impact whilst reducing costs, increasing revenue and building lasting one to one relationships with your customers and prospects.

Gain Loyalty through Email Marketing
In the opt-in world, loyalty is a straightforward yes / no concept - will your recipients remain on your list or will they opt-out (unsubscribe) to your marketing campaign or email newsletter.

Your emails are the voice of your company and recipients who retain their subscription are effectively reflecting their loyalty with your company. A high unsubscription rate means that recipients are not interested and you have not provided sufficient motivation and value for them to continue to hear about your company. In effect, unsubscribing could result in forgetting about your company or doing business with your competitors instead.

If you can create impressive email marketing campaigns then through your e-mails, your recipients end up respecting your company so much that they voluntarily forward your e-mails to others and increase your audience.

Our extensive experience in creating successful email marketing campaigns has resulted in significant increases in response rates, site traffic and sales - contact us for more information.

"Those are absolutely perfect - you do a fantastic job of creating a message that really captures the look and feel of our website"
Gil Fernley, Founder - Six Degrees Business Network

Email Marketing - One Day Training Course

E-mail marketing is fast effective and dirt cheap - a godsend for marketers in an economy that has crunched advertising budgets
Time Magazine - November, 2002

Gensortium has teamed up with AA Training Solutions to bring you a one day training course aimed at increasing sales through the use of marketing via email. The course is designed for marketers/self employed/small/medium sized companies or sales managers who have considered e-marketing as part of their sales strategy. Attendees will update their legislative knowledge in email marketing.
Click here for more information >>