Recent Articles

December 2003

Dec 11th UK Email Legislation

EU Privacy and Electronics Communication Directive comes into force on the 11th December - and makes it an offence for a UK company to send junk email or text messages, unless the recipient is an existing customer or has given their permission to receive such material. Firms who flout the law could face a £5,000 fine for each breach.

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February 2003

Acquire New Prospects - Expand Your Customer Base - Retain Existing Customers

We can help you maximise the opportunities available with HTML email marketing enabling you to improve communication with your prospects, customers, partners and press. Our extensive experience in creating successful email marketing campaigns has resulted in significant increases in response rates, site traffic and sales.

Examples include:
40% Response Rate
70% Increase in Site Traffic
25% Increase in Sales

When creating your email newsletters you can keep in mind five simple rules.

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January 2003

Sticky Sites

How sticky is your site? The aim of any website is to provide the information that your visitors are looking for, and the more successful you are at this, the more 'sticky' your site becomes. Stickiness is often measured by the amount of time people are spending on your site, and how many pages they view whilst there.

There are numerous ways in which you can make your site sticky and many of them will depend on the content of your site and your target audience.

However, there are some simple ways, whatever the subject of your site is to increase the stickiness of your site.

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